Creative Brief

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Please summarize the project and provide information on its purpose and opportunities.
What will this project achieve?
What does success look like? How will you measure it? What will you use as benchmarks to measure success?
Who is your target audience? If you have different audience segments, please list all.
Describe your brand voice and how it will be used in this project. Include style, tone, personality, and persona (if applicable).
What do you want customers to understand?
List all the deliverables for this project, along with their format and due dates.
Please include benchmarks and all other relevant information.
Click or drag a file to this area to upload.
If you have a content or brand style guidelines document, please upload it here.
Click or drag files to this area to upload. You can upload up to 5 files.
Use to upload additional documents, examples, etc.